The capital markets’ perspective on B2B e-commerce initiatives and alliances

In the business-to-business (B2B) sector, new electronic commerce (e-commerce) initiatives like Internet-enabled supply chains and electronic marketplaces (e-marketplaces) offer firms significantly lower procurement costs, increased operating efficiencies, and expanded market opportunities. Using an event-study methodology, we find that the capital markets respond favorably to firms announcing new B2B e-commerce initiatives and alliances. For B2B e-marketplaces, we find slightly higher, though statistically insignificant, average abnormal returns associated with vertical markets than with horizontal markets. When examining the data by the type of partner the e-commerce provider aligns with, we find that the capital markets reward firms the greatest when they form alliances with a competitor or a computer industry giant. The abnormal returns associated with these announcements are on average more than three times greater than returns from announcing a B2B e-commerce initiative alone or with Old Economy industry leaders. Andrew H. Chen Distinguished Professor of Finance Cox School of Business, Southern Methodist University Thomas F. Siems Senior Economist and Policy Advisor Research Department, Federal Reserve Bank of Dallas DD journal03.v.11 28-11-2001 19:15 Page 63